August 2011 – Just one month after launch of the Coastline Collection of shower enclosures, manufacturer Lakes Bathrooms announces that the new lead range has broken all forecasts. Coastline is the new 8mm collection, headed by the Walk-in Range and it has doubled original targets expected by Lakes Bathrooms.
“We were optimistic that the Coastline Collection would sit well in the upper mid market in terms of high quality style and finish, but at an unusually affordable price,” said sales and marketing director at Lakes Bathrooms, Clive Organ. “But we have been completely overwhelmed by the demand for this new 8mm collection.”
According to Lakes Bathrooms, the most popular product so far in the new collection has been the single 1200mm screen ‘Cannes’. This, the company says, is an ideal product to replace a bath’s footprint and, when coupled with a 1600 x 800 tray, gives the maximum splash protection, whilst keeping the open, wet room feel.
The trade have responded with enthusiasm to the Coastline Collection as numbers of display requests outstrip all previous experience says Lakes Bathrooms, with retailers and merchants across the UK demanding over 100 showroom enclosures in the first three weeks of availability.
Simon Mallion of The Affordable Bathroom Company in Chatham commented, “This is a brilliant range of enclosures for customers that want luxury but don’t want to pay silly prices. They are technically superior and offer exceptional value for money with fantastic versatility. The fact that you can use these walk-ins on a tray or wetroom floor makes them really flexible and, like all Lakes products, they’re easy to fit. We already have a ‘Palma’ display model, and we’ve had such great interest in it that we’re now planning to install a ‘Riviera’. There is no doubt that the Coastline Collection is a real winner.”
In common with its sister, the Classic Collection, Coastline is treated with AllClear® stay clean coating as standard on both sides of the glass. This has proven exceptionally popular, says Clive Organ, “The Coastline Collection is minimalist in design, so the 8mm toughened glass creates the sense of style and leads the look. Keeping that glass looking good for longer is all important and AllClear repels water, limescale and other deposits that could detract from that clarity. From the consumer’s point of view, AllClear protects their investment and makes sure that the clean, contemporary Coastline appearance is always clear.”
The Walk-in Range launched the Coastline Collection and includes seven frameless shower enclosures, named Cannes, Riviera, Nice, Palma, Andora, Rhodes and Marseilles. Retail prices start from £307 including VAT and delivery is ex-stock, across the UK and Eire.