January 2012 – Continued growth for shower specialist Lakes Bathrooms has seen the company relocate to new, significantly larger premises. The move doubles the space for Lakes Bathrooms to a total 60,000 square feet and consolidates its four existing Gloucestershire sites into one much larger head quarters.
Still based at Tewkesbury in Gloucestershire, Lakes Bathrooms is now adjacent to the M5 motorway, in a modern, two storey building that combines mixed office and warehouse space. The new three acre site accommodates a showroom which displays a full range of the manufacturer’s shower enclosures and associated products: the Coastline Collection, the Classic Collection, shower trays and the Safety and Comfort range.
“Sustained business growth and the overwhelming success of our new Coastline Collection means that we need much more space,” said Robin Craddock, managing director of Lakes Bathrooms. “In the last year we have launched Coastline and two new ranges of shower trays. We’ve also added to our hugely popular Classic Collection. The breadth of our portfolio of products and the volume of demand means that we continue to invest in significant stockholding – essential to ensure we can keep our 24/48 hour delivery service across the UK.”
The new building has been purchased as a freehold by Lakes Bathrooms and the company now has the task of disposing of its four other sites. According to Robin Craddock, these will now be offered on a leasehold or freehold basis.
Lakes Bathrooms reports that the move went to plan, with no interruption to business. Its £1m value of stock has now all been transferred and will be expanded to provide a minimum of eight weeks worth of product to fulfil demand, with the fastest moving lines stocked to even higher levels. From its new headquarters, Lakes Bathrooms will operate its fleet of 14 delivery vehicles nationwide.
The final comment came from a jubilant Robin Craddock; “Our strategic approach has always been careful and considered in terms of stability, yet proactive and positive in terms of growth. We are confidant that our new premises will provide the logistical base from which to continue to expand and offer the flexibility to accommodate not only our extensive existing product range, but also to deliver the necessary facilities for all the new products we have in development.”