Ideal Standard Reinforces It’s Leadership Team With a New Managing Director for the UK
HULL, UNITED KINGDOM – Ideal Standard International, a leading provider of innovative, design driven bathroom solutions has appointed Keith Boad as UK Managing Director. Keith takes up the role towards the end of April 2010 and will report directly to Vice President of Western Europe, Roger Cooper.
Keith has extensive commercial experience in developing businesses across different categories and channels from Whitbread [Stella Artois] to ICI [Dulux] where he was Retail Sales Director and latterly General Manager for the Dulux Decorator Centres to his current role as Sales Director for ScottsMiracle Gro.
Roger Cooper, Vice President of Western Europe comments “I am delighted to welcome Keith to head the UK team and to take our business forward, delivering our ambitious plans for the future. Keith’s arrival will enable me to develop the other countries in the west region”
Keith comments “I am delighted to be taking up this new challenge, Ideal Standard and Armitage Shanks have a great heritage and I believe this provides a fantastic base to develop the brands and business further with our partners over the coming years”
The Ideal Standard Press Office
Hill & Knowlton Tel: 0207 413 3242
Email: idealstandard@hillandknowlton.com
About Ideal Standard:
As Europe’s leading bathroom brand, Ideal Standard’s goal is to create a life space that reflects personalised well-being. The brand follows three main philosophies: design, functionality and innovation. Ideal Standard is the flagship brand of Ideal Standard International.
About Ideal Standard International:
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa, Asia Pacific and Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks and Sottini (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs over 17,000 people and is operating in over 30 countries.
