HULL, UNITED KINGDOM – Ideal Standard, a leading provider of innovative, design-driven bathroom solutions, has unveiled it’s new website for the consumer and trade sectors. The website has been completely re-designed taking into account user research, conducted independently.

Incorporated into the new site is a user video guide, explaining how to use the site, demonstrating the new features available. All the current literature is now available as a virtual brochure, adding dynamic content this application has several different features designed to help users view, download or print specific pages of the virtual brochures. There is also an option to obtain a PDF of the brochure.

The site filters enable the user to choose their ideal bathroom by style, room or product type – making it much easier to select their preferred products. Ideal Standard’s best selling products can be viewed if consumers or trade want to follow the most popular trends. Consumers can create their own customised list of product which they can print off and take to their local retailer for ease of ordering.

The showroom search facility has also been upgraded, allowing consumers to be directed to those retailers that have the most comprehensive displays of Ideal Standard products in their showrooms. Google maps can be viewed showing exact showroom location and contact detail. Consumers can also e-mail showrooms direct and request a call back.

For the media there is a new press area, registered users can view press releases and articles which are split by category and brand, making it simple for the media to locate. Associated articles can also be downloaded.

Rebecca Temple, Ideal Standard UK Website Manager comments “We have focused on ease of use for new Ideal Standard site, adding as much guidance as possible, ensuring users can locate any item they are looking for quickly and easily.”