The Industry Magazine
Thursday February 9th 2012

Roca Global Advertising Campaigns

Today I thought I’d take a look at the way in which Roca promotes itself through television advertising, it’s a global company so expect unusual campaigns (look out for the rabbit!).

Here’s the global ad campaign from last year – anyone for cheese?

You’d have to hope this next clip from a Roca China campaign never saw the light of day, although I’m quite confident it did:

Roca’s video for the Khroma collection (I misread it as Khorma the first time  I read it too!) invovles a rabbit in a bathroom, I’ll let the video do the talking:

Unexpected indeed.

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